resume

The University of Texas at San Antonio, BBA - Marketing, 3.97 GPA

Graduation: December 2022

Achievements: Honors with Distinction, Business Honors College, President’s List, 1 of 2 students selected to represent the College of Business to raise donations for the Carlos Alvarez College of Business

Education

H-E-B Grocery Marketing - Temp (Wellness)

January 2023 - Present

  • Strategize and concept campaign strategy to grow brand affinity and awareness

  • Curate content for monthly newsletter & social posts

  • Provide regular updates to stakeholders

  • Collaborate with designers & copywriters to create tactical marketing materials

Relevant experience

H-E-B Grocery Marketing - Internship (Wellness)

May 2022 - July 2022

  • Develop content calendars and templates for Wellness branding initiatives including Newsletter, Blog, and Social

  • Audit and provide SEO recommendations for keyword maximization, increasing web traffic, improving PageRank, and develop long-term organic search growth

UTSA Campus Activity Board Marketing Coordinator

January 2022 - December 2022

  • Maintain social media, design digital graphics, create tactical messaging, & manage promotional budget

  • Increased account engagement by 84.4% and post interactions by 173%

  • Implemented new marketing strategy and brand guide to forward organizational goals & increase membership

UTSA Honors Peer Coach & Grader

August 2021 - December 2022

  • Selected by Honors professors to assist entering freshmen and new members of the Honors college by giving advice on how to excel in the Honors program

  • Graded and provided feedback for essays, including tutoring sessions

President Student Advisory Council

  • Selected by the Dean of the College of Business to represent business students during bi-monthly sessions with the President of UTSA

Business Honors Student Advisory Council

  • Selected by the College of Business staff to represent Marketing students with a goal of increasing student involvement, social events, and service opportunities

Global Commerce and Human Mobility Research

  • Researched ways trade, finance, investment, and people operate as transnational movements in the world economy, focused on the U.S.-Mexico border

Fiesta UTSA History Research

  • Collaborated with the Institute of Texan Cultures to create an exhibit explaining the history of Fiesta UTSA

involvement & Research

Catholic Charities of San Antonio

  • Assist refugees with learning English, the numerical scale, and teach lessons on financial literacy and education

Prospera Housing Community Services

  • Conduct interviews with residents to create a podcast breaking the stigma of public housing residents, published on the Prospera website

Social Media Ambassador for United Way of San Antonio and Bexar

  • Shared information for assistance and awareness about COVID-19

Community service

Who’s Who at UTSA Award

  • Selected by UTSA as a student who demonstrates outstanding accomplishments in areas of scholarship, leadership, participation in extracurricular activities, and service to the University and local community

The LAGRANT Foundation Scholarship Recipient

  • 1 of 30 minority undergraduates across the United States selected as outstanding in areas of Advertising, Marketing, or Public Relations

H-E-B Grocery Scholarship Recipient

  • Selected as a partner who reflects H-E-B’s standards of hospitality and performance inside and outside the classroom

AWARDS & HONORS

Skills & certifications

  • Copywriting, Research, Analysis, SEO, Project Management, Storytelling

  • Proficient in Figma, Canva, Microsoft Office, Adobe Suite

  • Harvard University Certification - Entrepreneurship in Emerging Economies

  • Blackbelt Certified in Excel

  • Hubspot Inbound Marketing & Social Media Marketing Certification