Wellness Pick Landing page
I’ve always been interested in UX/UI design and spent time in my current role assisting content, but I wanted to develop something to grow this craft and practice my Google certification. I knew this page had to understand the user’s path, utilize language that a user would understand and care about, and emphasize Wellness’ business goals.
What’s the problem?
H-E-B’s goal is to be the destination for all things wellness by “delivering a seamless, onmi-channel, one-stop experience for all Texans.”
Part of this goal involves providing product assortment that meets the unique health needs of customers, including developing dietitian-curated Wellness picks
Many customers still lack awareness on what these picks are and how to shop for food that is good for their health
How do we educate customers on these picks and the thoughtfulness that goes behind selecting these specific products?
After speaking with stakeholders in various meetings, I noticed the need for a page that describes in more detail how Wellness picks are selected and the effort dietitians put into curating these picks
Using Figma, I mocked up a landing page and wrote copy to convey this message
The copy was written in alliance with legal parameters and our business goals
next steps
The Outcome
Navigate right to peek into my brain!
Hero
Hero (2)
"Eating well made simple" section
"Dietitian tips" section
"Wellness Picks" carousel
"Wellness your way" carousel